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Pace University



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Summer 1 2013
Oct 13, 2015
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MAR 250 - Principles of Marketing

Completion of 48 credits required.

Course Description: Introduction to the complex and dynamic field of marketing and its systems. This course examines marketing's place in the firm and in society. Considered and analyzed are marketing research and strategies for product development, pricing, physical distribution and promotion, including personal selling, advertising, sales promotion and public relations.

Course Rotation: Fall, Spring, and Summer.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Off Campus, Tutorial

Marketing Department

Course Attributes:
Business Core

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